Achieving a stellar click-through rate (CTR) is vital for any email marketing campaign. Understanding industry benchmarks and implementing best practices can significantly boost your CTR and drive engagement. While the ideal CTR varies depending on variables such as industry, audience, and email type, a general benchmark range for newsletters is be… Read More

Click-through metrics, or CTRs, are a vital measurement of your email marketing success. A high CTR shows that your emails are engaging your audience and driving them to take action. To maximize your CTR, focus on creating compelling subject lines, crafting concise and relevant content, and optimizing your emails for different groups. A/B test va… Read More